Art direction and brand system for a prestigious Sydney school In order to build a better future, we need a strong foundation from which to Rise Up. Every department, person and building at Moriah are the foundation and building blocks for a student’s success. These building blocks form the basis of our art direction and … Read more
Website design and digital guidelines for Australia’s Nation Brand As a key starting point for many adopters of Australia’s Nation Brand, it was important that the website tell the story of the brand’s inception – founded in its rich, indigenous heritage. We used beautiful hero imagery of Australia as part of the website design, showcasing … Read more
Putting people at the centre of everything we do – rebranding an award-winning UX agency This project was a true collaboration from start to finish, with superb insight provided by the internal Sitback team that informed the creative territories we explored and influenced the final brand identity. What sets Sitback apart is the relationships they … Read more
Building excitement and anticipation for the BBL season finale The logo needed to have it’s own distinct identity but still draw on the excitement of the BBL brand and have a visual consistency with the Cricket Australia masterbrand. The final route utilises the BBL acid yellow in type, as well as introducing the speed lines … Read more
Branding and print for a multi-million dollar development on the outskirts of Sydney Any brand project kicks off with the ideation phase. This process is intended to be loose and fun – never too strict – as we consider as many different avenues to refreshing the brand as possible. We step into the shoes of … Read more
UX & UI for high-end workplace furniture brand, Connection Starting from the ground up, we mapped out user journeys and flows, getting into the mindset of each of our core audience groups. That facilitated a rethink in the site structure, streamlining and moderninising to channel users to our end goals much faster. Moving into UI, … Read more
Refreshed branding and a new digital presence for an award-winning agency We began with a comprehensive review of the user experience on the existing site. Case studies were lacking and this was identified as a key area where content-rich articles can drive real user engagement and interest with prospective new customers. The site also needed … Read more
Giving cricket it’s swag: merchandise art direction for Cricket Australia, The Ashes Series and the Big Bash Cricket Australia were keen to move away from the traditional viewpoint of cricket as ‘male, pale and stale’. This approach feeds into everything they do from high level campaigns right down to merchandise creation. Along with the existing … Read more