Epic shred awaits for users of Rhythm Japan’s new digital experience Rhythm’s on-the-ground experience in Niseko, Hakuba, and Furano is unmatched—they are quite literally the one-stop shop for all snow experiences in the region. This reputation is backed by their in-store service; snow enthusiasts, from beginners to seasoned pros, rate them for their unparalleled gear … Read more
Website design and digital guidelines for Australia’s Nation Brand As a key starting point for many adopters of Australia’s Nation Brand, it was important that the website tell the story of the brand’s inception – founded in its rich, indigenous heritage. We used beautiful hero imagery of Australia as part of the website design, showcasing … Read more
Putting people at the centre of everything we do – rebranding an award-winning UX agency This project was a true collaboration from start to finish, with superb insight provided by the internal Sitback team that informed the creative territories we explored and influenced the final brand identity. What sets Sitback apart is the relationships they … Read more
A mobile-first UI refresh of Stan’s website experience The UX and research phase outlined some key issues on the existing Stan website which needed addressing. Notably, users were struggling to answer key questions around the service offering, including pricing, so it was important to bring frequently asked questions onto the homepage. Secondly, it was difficult … Read more
Animated video and illustration for Linkedin Talent Solutions To help LinkedIn Talent Solutions launch their updated pitch deck, we developed a custom animated video designed to drive internal adoption. By replacing traditional email instructions with an engaging, storyboarded narrative, we successfully framed their new value proposition in a format that resonated with staff and ensured … Read more
Refreshed brand guidelines and a modern visual direction for Austrade Beginning with a strategic review of the existing guidelines, we identified potential areas for improvement and differentiation from Australia’s Nation Brand. We crafted a new secondary colour palette, carefully chosen to complement the existing primary palette and injected some vibrant, modern colours as well as … Read more
Art direction and brand system for a prestigious Sydney school In order to build a better future, we need a strong foundation from which to Rise Up. Every department, person and building at Moriah are the foundation and building blocks for a student’s success. These building blocks form the basis of our art direction and … Read more
Building excitement and anticipation for the BBL season finale The logo needed to have it’s own distinct identity but still draw on the excitement of the BBL brand and have a visual consistency with the Cricket Australia masterbrand. The final route utilises the BBL acid yellow in type, as well as introducing the speed lines … Read more
Branding and print for a multi-million dollar development on the outskirts of Sydney Any brand project kicks off with the ideation phase. This process is intended to be loose and fun – never too strict – as we consider as many different avenues to refreshing the brand as possible. We step into the shoes of … Read more
UX & UI for high-end workplace furniture brand, Connection Starting from the ground up, we mapped out user journeys and flows, getting into the mindset of each of our core audience groups. That facilitated a rethink in the site structure, streamlining and moderninising to channel users to our end goals much faster. Moving into UI, … Read more