Putting people at the centre of everything we do – rebranding an award-winning UX agency
Who
What
Branding & Identity
UI Design
Why
With a brand and website that was no longer fit-for-purpose, Sitback (an award-winning UX agency based in Sydney, Australia) needed a fresh new look. In association with Method & Madness, we embarked on a creative journey, stripping back the brand to the roots to craft an identity that spoke to the core values of the company.
![Hero](https://studiolaunch.co/wp-content/uploads/2024/04/Hero.png)
This project was a true collaboration from start to finish, with superb insight provided by the internal Sitback team that informed the creative territories we explored and influenced the final brand identity.
![CreativePlatform](https://studiolaunch.co/wp-content/uploads/2024/04/CreativePlatform.png)
What sets Sitback apart is the relationships they have with their clients, a simple combination of two things:
• A personable and honest connection with their current and future clients and,
• Their ability to deliver exceptional experiences
Combined, these brand promises led us to our creative platform – Bound by Optimism – to build a brighter future and focus on what’s possible.
![Group-330@2x-1](https://studiolaunch.co/wp-content/uploads/2024/04/Group-330@2x-1.jpg)
![Layer_1-2@2x-1](https://studiolaunch.co/wp-content/uploads/2024/04/Layer_1-2@2x-1.jpg)
The new logo demonstrates two figures coming together to demonstrate their connect, human-centric approach. Whilst the new logo is the centrepiece of the brand, the story doesn’t end there. The entire visual identity has been revamped, with a new approach to colour, typography, illustration and tone of voice. As well as the brand, we were tasked with creating a brand new, component-driven and flexible user interface for the Sitback website.
![Component1-1@2x](https://studiolaunch.co/wp-content/uploads/2024/04/Component1-1@2x.jpg)
![Component-1@2x-2](https://studiolaunch.co/wp-content/uploads/2024/04/Component-1@2x-2.jpg)
![Bag@2x](https://studiolaunch.co/wp-content/uploads/2024/04/Bag@2x.jpg)
![T-shirt-back@2x](https://studiolaunch.co/wp-content/uploads/2024/04/T-shirt-back@2x.jpg)