Branding and print for a multi-million dollar development on the outskirts of Sydney


Herman Residences via We Are Contour


Branding Design
Print Design


A prestigious new development in the up-and-coming Rouse Hill suburb of Sydney needed a fresh logo and brand design. The development offers something for everyone, from first time buyers to investors, downsizers to young families so the brand needed to have an an aspirational feel appropriate to the luxury lifestyle offered in this convenient Norwest corridor.

Any brand project kicks off with the ideation phase. This process is intended to be loose and fun – never too strict – as we consider as many different avenues to refreshing the brand as possible. We step into the shoes of the brand by creating moodboards for colour, type, layout and begin to craft how it ‘feels’. This emotional response gives the brand a story and a reason for being.

With Herman, we wanted to tell the story of the moment a new homeowner opens their door to welcome friends and family in. Our icon combines the these two motifs, with opening doors and a hidden home.

We developed a crest for the tagline ‘Your Home in the Hills’ to be used as a supportive graphic in the brochure and stationery. In the second phase of the project, we created a twelve-page brochure to highlight the features of the development as well as Rouse Hill as a suburb.