Building excitement and anticipation for the BBL season finale
Who
Cricket Australia via Apparent
What
Graphic Design
Art Direction
Why
As a hugely successful season drew to a close, Apparent (Cricket Australia’s lead agency) were tasked with building excitement for the Big Bash League finals – a fast-paced, fun and family-friendly format of the game. Building on the existing ‘Made of Moments’ platform, Studio Launch developed a brand new Finals logo and a variation of the master identity to elevate the Finals from the main season.
![cricket-aus_2@1x](https://studiolaunch.co/wp-content/uploads/2022/09/cricket-aus_2@1x-1.jpg)
The logo needed to have it’s own distinct identity but still draw on the excitement of the BBL brand and have a visual consistency with the Cricket Australia masterbrand. The final route utilises the BBL acid yellow in type, as well as introducing the speed lines from the BBL brand.
![cricket-aus_3@1x](https://studiolaunch.co/wp-content/uploads/2022/09/cricket-aus_3@1x.jpg)
This was an extensive, multi-faceted campaign, with over 150 assets created across OOH, press, social media, display ads and owned channels.
![cricket-aus_4@1x](https://studiolaunch.co/wp-content/uploads/2022/09/cricket-aus_4@1x.jpg)
![cricket-aus_5@1x](https://studiolaunch.co/wp-content/uploads/2022/09/cricket-aus_5@1x.jpg)
![cricket-aus_6@1x](https://studiolaunch.co/wp-content/uploads/2022/09/cricket-aus_6@1x.jpg)
Results
Audience for the final series
Audience increase across all platforms