UX & UI for high-end workplace furniture brand, Connection
UX & UI Design
Connection Furniture, one of the UK’s leading suppliers of educational and workplace furniture, needed a new digital presence, tailor-made for their expanded customer base. The previous site was outdated and required a new approach that serviced the needs of the brand’s aesthetically minded customers, including architects and designers.
Starting from the ground up, we mapped out user journeys and flows, getting into the mindset of each of our core audience groups. That facilitated a rethink in the site structure, streamlining and moderninising to channel users to our end goals much faster.
Moving into UI, our goal was to craft a site that was as inspirational to architects and designers as the furniture Connection create. Our design heroes high-end photography and beautiful showroom imagery, underpinned by Connection’s four key brand pillars – Meet, Collaborate, Focus & Socialise.
Combined increase in traffic and pageviews from all key search engines
An increase in average product information downloads per month