UX & UI for high-end workplace furniture brand, Connection
Who
Connection
What
UX & UI Design
Why
Connection Furniture, one of the UK’s leading suppliers of educational and workplace furniture, needed a new digital presence, tailor-made for their expanded customer base. The previous site was outdated and required a new approach that serviced the needs of the brand’s aesthetically minded customers, including architects and designers.
![connection_2@1x](https://studiolaunch.co/wp-content/uploads/2022/09/connection_2@1x.jpg)
Starting from the ground up, we mapped out user journeys and flows, getting into the mindset of each of our core audience groups. That facilitated a rethink in the site structure, streamlining and moderninising to channel users to our end goals much faster.
![connection_3@1x](https://studiolaunch.co/wp-content/uploads/2022/09/connection_3@1x.jpg)
Moving into UI, our goal was to craft a site that was as inspirational to architects and designers as the furniture Connection create. Our design heroes high-end photography and beautiful showroom imagery, underpinned by Connection’s four key brand pillars – Meet, Collaborate, Focus & Socialise.
![connection_4@1x](https://studiolaunch.co/wp-content/uploads/2022/09/connection_4@1x.jpg)
![connection_5@1x](https://studiolaunch.co/wp-content/uploads/2022/09/connection_5@1x.jpg)
Results
Combined increase in traffic and pageviews from all key search engines
An increase in average product information downloads per month